Turn your passion for sports into a career you'll love. Whether you’re a fan or an athlete yourself, your degree in sports management can open doors for you from the locker room to the executive suite.
As a sports management major, you’ll learn to apply critical thinking to solve problems, build relationships with various facets within organizations, contemplate ethical principles and values to guide decision making, express yourself professionally, and use analytical thinking to innovate and propel a sports organization to the next level. You’ll also learn to identify, monitor, manage, and manipulate the business dynamics that drive sports and recreational organizations.
Engage in immersive experiences beyond the classroom
Earning your sports management degree at WLC comes with a lot of opportunity for internships and hands-on learning outside the classroom.
Milwaukee is a sports town, home to professional sports organizations, broadcast networks, amateur organizations, and NCAA Division I colleges.
An internship may be your most valuable tool when seeking employment upon graduation and provides a smooth transition from being a student to a full-time professional. Our faculty helps will help you secure internships in which you'll learn more about your chosen career area, get valuable experience, and network with professionals. As a sports management major you are encouraged to pursue an internship prior to graduation. Recently, students have interned at such places as: Good Karma Brands, ESPN Milwaukee, Milwaukee Bucks, and Milwaukee Brewers.
You'll gain further hands-on experience in our clubs for business students, regional and international trips, and opportunities to partner with local businesses to launch real strategies. We invite business leaders from the community to speak with our students. Your experiences on campus and the relationships you build with your classmates and faculty will be fun and rewarding.
Do what you love while making a living
Sports franchises need smart people to run their marketing, sales, and business operations. Between your coursework and being immersed in real experiential learning, you’ll graduate ready to apply what you’ve learned in a variety of areas at all levels in the sports industry, such as:
- Administration
- Facilities management
- Finance
- Guest relations
- Law
- Management
- Marketing
- Media relations
- Operations
- Promotions
- Recreation
- Sales
- Special events
